Your Web Site Needs a Call to Action

Check out the new article from Gerry McGovern, on MarketingProfs.com.

"The best Web sites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. "

"The truth is, the Web is a selfish place. People don't have much time. They scan pages looking for something specific. Most people have absolutely no interest in links such as "What We Do" and "Who We Are." They only care about what you can do for them. "

http://www.marketingprofs.com/5/mcgovern39.asp for the full story.

Order Call To Action by Bryan Eisenberg & Jeffery Eisenberg