Norfolk, Nebraska Marathon was recently honored with the Professional Photographer 2005 Hot 1 Award for Client Connections. This innovative online service lets studios create personalized correspondence featuring the clients image in a matter of minutes.
"The most cost-effective marketing available to photographers involves marketing back to the clients you already have," states Bruce Price, President of Marathon Press. "They know your quality and how you do business, so half the marketing battle is over."
However, developing and executing the best long-term marketing strategies to get clients to come back again and again takes time, and thats why many photographers miss out on this outstanding marketing opportunity. Thats where Marathons Client Connections comes in.
Studios enter a private, online ordering site to initiate the order. Simply upload the clients image, customize the message, proof the completed card and schedule the mailing all in just a few quick steps. The result is a personalized fold-over note card sealed with a gold foil sticker and mailed first class to the client directly from Marathon.
With Client Connections, studios can also set in motion a series of future mailings at the same time the first card is sent. Simply enter the date to send another mailing to the same client and Marathon will notify the photographer when its time to prepare another card perfect for events such as birthdays, anniversaries, holidays or special offers.
To learn more about this exciting marketing program, contact a Marathon account representative at (800) 228-0629 or visit http://www.marathonpress.com/page.php/mpi/clientconnect) .
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