Photography Business Essentials

Sponsored by PPA and Marathon Press

LOCATIONS & DATES

Pasadena, CA - Monday, Feb. 5, 2006
Co-Sponsored by Professional Photographers of California

Atlanta, GA - Monday, Feb. 20, 2006
Sponsored by Professional Photographers of America

Omaha, NE - Saturday, April 1, 2006
Co-Sponsored by Heart of America Professional Photographers

For Information about these venues, go to www.marathonpress.com and click on the “Schools and Events” tab.

If you have questions, please contact a Marathon Press Customer Service Representative at 800-228-0629.

WHO SHOULD ATTEND

“Photography Business Essentials” is a Marketing and Management workshop designed to help anyone who wants to be successful in Photography.

• Entrepreneurs looking to start their own studio
• Seasoned Professionals looking to meet the challenges of today’s market.
• Photographers looking for an inspiring refresher course featuring “best practices” in Studio Management.

WORKSHOP SUMMARY

Building a successful photography business takes more than good technical skills. Great photographers often fail in business because they lack the marketing, promotional planning, and sales skills necessary to capitalize on their photography expertise.

In eight Information-packed hours, you’ll learn tactics and strategies to get started off right, get (and keep) your business profitable and have fun at the same time. Plus, we’ll share many “Secrets” of marketing success practiced in business today.

HERE’S JUST A TASTE OF WHAT YOU’LL LEARN!

• Are you really READY to start your own Photography business?
• Your business name. When using your name is not the best idea.
• Your Business Plan. Why you need one to succeed.
• Selecting your studio space: commercial space, home, or on-location
• Permits, Licenses, Required legal filings. What you need to know.
• Sole Proprietorship? Partnership? Incorporation? What’s best for you?
• Accounting tips to keep your business profitable & in check.
• Implement contracts to protect your services and protect yourself.
• Making sound BUSINESS decisions about equipment & technology
• How to DEFINE your specialty, and when it’s best to DIVERSIFY.
• Where’s the REAL money in photography?
• How to separate the ART of Photography from your need to earn a living.
• EIGHT BIG MISTAKES Photographers often make, & how to avoid them.
• Create your own unique “Image” from high-class marketing tools
• Advertising that works. Advertising that DOESN’T work.
• Creating a website that works for you.
• Developing a Year-Round Marketing strategy.
• 10 Promotions to keep your cash register ringing
• Secrets of finding and booking more business.
• Define and capitalize on your unique competitive edge.
• How to package and price your work.
• Why it’s better to provide better value than lower prices.
• Sales consultations that work.
• Critical planning for your future.
• Selecting strategic partners that want to help you succeed.
• Mentoring-How PPA, your State and Local Associations can help.

Here’s what others have said about this program.

“So much great information and ideas. I’m on Overload!”

“Really enjoyed the program. Can’t wait to start implementing the ideas in my studio.”

“Very concise. Lots of useful, practical information. Right to the point”

“One of the best programs I’ve ever attended. If you can’t find something you can use from this program, you haven’t been listening!”

“Many, many great ideas. Thank you! I learned a ton of info and ideas for my home-based studio business.”

Everyone is welcome to attend this workshop!