PPA Today

Your Web Site Needs a Call to Action

Check out the new article from Gerry McGovern, on MarketingProfs.com.

"The best Web sites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. "

"The truth is, the Web is a selfish place. People don't have much time. They scan pages looking for something specific. Most people have absolutely no interest in links such as "What We Do" and "Who We Are." They only care about what you can do for them. "

http://www.marketingprofs.com/5/mcgovern39.asp for the full story.

Order Call To Action by Bryan Eisenberg & Jeffery Eisenberg

Self-Promotion Week

Creativepro.com is one of the sites I regularly visit, and was pleased to discover that they have proclaimed this to be "Self-Promotion Week." Every day they are offering a new article on how to effectively promote yourself.

Monday's article was  Low-Budget Self-Promotion, with contributing editor Eric J. Adams
proving that it doesn't take a wad of cash to promote yourself -- just targeted and timely persistence. Today's article is entitled Turn Potentials Into Paying Clients.

Be sure to check in with them every day this week.